This article is about how to buy content for your website effectively, and why it is important to do that. We’re going to go over a few often-overlooked ways to find great writers for your websites. Whether you have a niche site, a company blog, or a massive authority website it’s important to post great content on a regular basis. First of all, we should define what great content means.

What Is Great Web Content?

Great web content is the type of content that helps your reader accomplish their goal. Their goals can be trying to learn something, trying to buy something, or trying to find a particular website. The page your visitor lands on needs to help them find whatever they will looking for, that’s one of the often overlooked aspects of SEO. If your content is helping your visitors do what they set out to do, search engines will recognize that once they’ve been to your site they didn’t need to look any further. Search engines are going to take this into account, and if all of your visitor’s searches stop at you, that means you’re providing exactly what they’re looking for and your site will eventually get a boost in the rankings.

So, before you start buying web content, it’s important to identify what the goal of your content is. What is the intention of the visitor, and how can you best fulfill their needs?

Great content is whatever your visitor is looking for. Now, here are some tips on how to find that type of content…

1. Right From The Horse’s Mouse

There are plenty of websites online where you can order content. If you have a specialty site and you really want to bring some new ideas to the table, and have a professional’s point of view on the topic, then find some people who are very knowledgeable on your topic to create that content for you. Many professionals will write content in their field, but expect to pay a hefty sum if you need professional content in the law or medical niches, doctors and lawyers charge a tidy sum for their articles. Many people don’t realize that professionals in various fields will often subsidize their incomes by writing content.

2. Where Better To Find Great Writers?

If number 1 sounds too expensive, and you don’t need something quite that serious, another place to find great writers is in a university writing class. What do you think sounds more appealing to an aspiring writer? Working in a coffee shop or fast food place for minimum wage, or getting paid the same amount to write from the comfort of home, while they’re on lunch break, on the bus home, whenever they want? Paying a writer to write, while they’re still in school and likely nervous about finding work, is something most students will jump at. You can approach university professors that teach writing and ask if any of their students might be interested. If you need to buy content about engineering, you could approach engineering students. You get the idea.

If your content needs aren’t enough to justify part-time work for them, say 20 or so hours per week, you can still likely find some students who are willing to write an article here and there, maybe five or ten a week for some extra spending money.

3. Give As Much Information As Possible

When you’re placing an order for content, give as much information to your writer as possible. Remember, everyone thinks differently so if you have something specific in mind, it’s important to let the writer know. Talented writers will have no problem adapting the project to your specifications, however even the most talented writer can’t read your mind. It helps to write a list of specifications for your project, then go over it again and try to remove anything that might muddy the waters. Take the least important, nit-picky or contradictory things off the list and it will put more of an emphasis on the important things.

Once you’ve found quality writers, take advantage of that because they can be hard to come by. Ensure your projects are well-explained and that the writer understands what you’re looking for before they get started, and you should end up with some GREAT content for your web projects.

In Conclusion…

No matter what type of content you’re looking to buy, at least one or two of these three tricks should help ensure you’re getting the best content possible. A lot of times, you might not need a professional in that field, and that’s alright because a general content writer should have no problem creating good content for you on any topic if you’re providing great instructions and paying a fair price for the content. Once you find a great writer, however, just make sure you hold on to them and everything you need to buy content will be a delight, instead of a chore.