1. GRABBING ATTENTION<\/strong><\/p>\n

Attracting readers always starts with the title. Think about this; which article would you rather read, \u201cWeight Loss Tips\u201d or \u201c5 Secrets Weight Loss Experts Don\u2019t Want You to Know\u201d?<\/p>\n

In writing a title, you have to add a bit of edge, attitude and controversy. Titles that sound too professional might come off as plain and boring. Adding spice could be the difference that makes a reader choose one article over another that discusses the same topic. Also, don\u2019t give out too much detail on your title (unless you\u2019re doing a Press Release, of course). If, instead of saying \u201c4 Basic Principles\u201d, you give clues on what these principles are, there wouldn\u2019t be much need to read the whole article, would there? Also notice how titles with adjectives like best, simple, basic, easy, effective and cool (orhot; it depends) seem to be more appealing to read.<\/p>\n

2. QUANTIFYING<\/strong><\/p>\n

Adding some sort of quantifiable value also gives the reader an idea how much he can expect to learn from your article. Four to eight is a good number for giving tips. Fewer than that and the article would make it seem inferior compared to other articles; more than that and it\u2019s information overload. It\u2019s good to search through similar articles and see how much tips they can give away, then try to outdo them. But take note: OUTdo, not OVERdo. If they can give four tips, you give five or six. Saying you got 50 to 100 tips is a turn off; it also sounds almost fake.<\/p>\n

3. STORYTELING<\/strong><\/p>\n

You know how they say, \u201cFacts tell, stories sell\u201d? That\u2019s also true for creating content. A story makes an article more relatable. It also makes readers believe that an article would actually do him some good since somebody else is testament to its worth.<\/p>\n

4. DELIVERING THE GOODS<\/strong><\/p>\n